Since Oreo “wowed” the world with their on-the-wim advertising that went crazy during the SuperBowl, it seems like everyone else wants to keep their finger on the trigger and act in realtime.
Brands were on their toes last Sunday during the Academy Awards trying their best to come up with the most clever, quick, and catchiest Newsjacking strategy.
* Newsjacking: the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.
Nothing wrong with a friendly competition.
Some were pretty good and some of them sucked. Here are my top three.